by dwvideo | Dec 5, 2018 | blog
DW Video Google My Business Website
DW Video Google My Business Website is another tool we as business owners may want to pay close attention to. Help your Google presence by creating, editing and publishing your Google My Business website. Check out our site at https://dw-video-multimedia-llc.business.site
Business Profile
Create and or update your business profile. According to Google, “Take charge of what people see when they do a local search for your business. Google My Business gives you the tools to update your Business Profile and engage with your customers from your phone, tablet and computer.” Note that you need to have a verified listing on Google My Business to use the website builder.
Why Google My Business Website
- So easy to create a one page site and manage it via your business profile.
- Use it as a landing page for your Google My Business Profile.
- Add images, custom cover photo.
- Since it is google it easily matches up with Google Maps. Shows your contact and business hours info.
- You don’t even have to worry about updating as Google automatically updates your information for you from the data from your google my business listing.
- Mobile-friendly.
Already have a website
Google My Business is yet another online asset to expose people to your business. Google is a credible platform to get your branding and messaging consistent.
Contact Duane at 231-250-9624.
by dwvideo | Apr 10, 2018 | blog
Five Google Tools
Five Google tools Every Business Should Be Using features Nicole Royer from Start-Up with Nicole. “Start-Up with Nicole” doesn’t just mean startups, it means starting up anything that moves a brand forward.
Chatting Local is a knowledge base site that provides you a platform to share your expertise. Very affordable video that you can add to your web and social media sites. Contact Duane at 231-250-9624
Where do we record?
Chatting Local is recorded at the DW Video & Multimedia, LLC studio in Howard City.
Connect with Duane
Buy Local Michigan
You are the expert in your field.
Allow us to create a series of videos that highlight you, your business and your brand.
- Determine the topic of each segment(s)
- Record each segment aiming at a length of 2-5 minutes. We can do one or multiple videos that work best for you and your budget.
- Interview Style to provide flow to the topic and build your credibility.
- Talking head style where you provide the information. We have a teleprompter if you want to write it ahead of time and read it off the screen.
- You become the host and bring in your own guest to share expertise based on your target audience
Share your expertise
- We will edit each segment and place on our YOUTUBE Channel.
- Will generate a segment on Buy Local Michigan 365 to share your content.
- Will provide you the Video URL and Embed Code for use on your social media and websites.
- NOTE: you cannot download and then re-upload. Must use our URL and Embed code to keep our, and your SEO the best for each segment.
- Cost: Each segment is $147.00. Contact Duane for more details 231-250-9624.
by dwvideo | Jan 26, 2016 | blog
Local Video Marketing for YouTube Videos help in getting your videos found in your community. Did you know YouTube Receives around 1 billion searches per day (second only to Google). YouTube receives over 65 million unique visitors every month with unique meaning new people, people that have not been there before! When you are setting up YouTube and your videos it is important to know your goal, avoid sales pitches and use local video marketing to increase your brand on every video you produce.
Local Video Marketing for your YouTube videos is the ideal media for Small & Local Business, and a perfect opportunity for Your Business to reach customers in your sales area.
At DW Video we serve all of Michigan with our main area covering Grand Rapids, Rockford, Cedar Springs, Sparta, Howard City, Lakeview, Carson City, Muskegon, Kent City, Greenville, Big Rapids, Newaygo and Fremont. Grow your West Michigan Business with local video marketing applied to your YouTube Videos.
The importance of local video marketing is a series of videos that keep going and going… just like the energizer bunny. Multiple videos gear toward your customer to help them, train them, sell to them, show them how to use your products and services.
Since 1984 Duane Weed has been the owner and producer at DW Video & Multimedia, LLC. Duane is also the host of Buy Local Michigan. A video blog promoting Michigan businesses, communities and people.
by dwvideo | Jun 4, 2015 | blog
Business Video Marketing is all around us. On websites, social media sites, at our desk and on the road. The power of video sells, informs and trains your prospects and customers 24-7.
At DW Video we use Local Video Marketing techniques to take the video experience to an all new level. Local Video Marketing is getting your video ranked on Google. Using techniques to have videos show up among the other search results. The thumbnail image stands out on the page among your competitors basic line listing. Want to take control of a geographic area – give Duane a call to discuss what it will take to rank your business 231-937-5420. Examples below showing what we mean about ranking video in Google search – Actual results.
[youtube_sc url=”https://youtu.be/wdABpbfW7xc” title=”Video%20Marketing” rel=”0″]
Local Business Video Marketing
For your business DW Video uses a variety of video styles to tell and share your story. Here are just a few ways that Business Video Marketing can work for you:
Video Testimonials from your customers: One of the most powerful ways to sell your products and services.
Success Story Videos: Showing how a customer used your product or service in a real world application. Very similar to Video Testimonial.
Man on the street Videos: Usually these type of videos are used to promote an event or cover an issue surrounding a community.
Product Demonstration and Presentation Videos: These videos cover the benefits your product offers and how to use the product in everyday situations.
Corporate Videos: These are ideal for a home page for a company – intended to give new visitors to a website a better idea of the company, the services and who they are.
Facilities and/or equipment tour videos: Here is where we use Virtual Tours to provide the visitor an inside look at your business. From corporate facilities to local hotesl, resturants, breweries and retail shops. These virtual tours can be powerful attention to your website and mobile experience.
Safety and Training Videos: Video is an ideal way to train people on the proper way of doing a task – service, support, sales, personal development etc. Safety and Training videos continues to be one of the best uses of video and are a cost effective substitute for in-class training.
Commercials: Broadcast television commercials for local, regional and national audiences are a great way to market your business. This is not a low cost venture. A popular use of commercials that is growing are in-theater advertising.
Recruitment Videos: Recruitment videos feature company employees, highlight corporate culture and promote the direction of the company can be very influential. Often time we suggest interviewing top executives and staff members to get the true flavor of the business.
Resume Videos: Stand out in the crowd. Set yourself apart from the rest of the job seekers. We need to talk about this one. Exciting possibilities.
Client: Stingray Advisory Group. Keyword: Business Plans. Geographic Area: Caledonia.
Results: Ranked four on Page One
Client: DW Video. Keyword: Video Production. Geographic Area: Big Rapids.
Results: Ranked One on Page One
The list goes on and on: In Store Videos, Video Blog, Event Video, Community Relations Video, Press Release videos… By now you have the idea… Business Video Marketing: VIDEO MEANS BUSINESS FOR YOU!
At DW Video we pride ourselves in local Business Video Marketing. With our Buy Local Video Profiles, Buy Local TV and Buy Local Michigan Video Blog we are promoting Michigan Businesses, Communities and People.
Since 1984 Duane has been working with Michigan businesses and is standing by to work with your yours. It all begins with a conversation. Call 231-937-5420.
Education is everything. According to FORBES here are five things your business should do with video. Then Call Duane to get it done.
It is all about the look and feel of a video. Entrepreneur dot com has a great article on what to wear when producing a video. http://www.entrepreneur.com/article/245377
Why you cannot afford not to do video, another article from Entrepreneur. A good investment and not as costly as one would think. Contact Duane 231-937-5420.
Client: JIS Tire. Keyword: Tire Service. Geographic Area: Sand Lake Michigan
Results: Ranked One on Page Two
by dwvideo | Mar 5, 2015 | blog
Tom Frens uses his Buy Local Michigan interview on his website to inform and educate customers on his business.
From his website he wrote an intro to what the video was about along with a hyper-link to Buy Local Michigan. This is what he wrote: “The difference between our work and a cabinet sold at a box store is that our cabinets are made of 3/4″ thick plywood with wood veneer layers where most box store cabinets are made of 1/2″ thick press board. Press board is sawdust glued together.” For the rest of Tom Frens’ Buy Local Michigan interview please watch the video.
Instead of having just a link to Buy Local Michigan, Tom described the video and then included the link. This is a good Google practice. I keep saying this, do not over do the link exchange because Google frowns on that. Having a useful balance is important.
To be a guest on Buy Local Michigan and share your Michigan story, contact Duane at 231-937-5420.
