lead by example


iCrush uses video to promote and educate.


Dr. Singh MD website uses patient testimonials to tell his story.

When talking about the power of video it is important to lead by example. Video is powerful with consumers. Video is powerful for a number of reasons, helping with SEO, not to mention a great way for patients to connect with a customer/prospect while helping to build rapport before they even meet you. Lead by example is what Dr. Harpreet Singh and the team at Vital Checklist are doing.

The COO & Creative Director of Vital Checklist, iCrush is Gagan Ahluwalia.  Gagan is a highly seasoned tech masterminding the team reach and exposure. Putting into practice is what Gagan has done with the websites that include: Vital Checklist, DrSinghMD and iCrush. We use video as a tool to capture Dr. Singh’s biggest “fans” on video talking about why they chose him as their doctor. What has he done for them and why. Keeping it real.  We are not looking at having them come across as professional actors, however letting them be themselves. Sharing their experience with him and why they would recommend others to his care.

So instead of just telling you this, we want to lead by example and share a page from Dr. Singh’s playbook.  You and your business needs to use video as well.  You need to share, not in one video, but ten, fifty and more. Share personally with your expertise. Offer tips, tricks and ways to use your products and services. Share testimonials from customers and suppliers. Create a YouTube channel, build an audience and become the expert in your field.


Vital Checklist uses video to educate students and patients.

Related Content: YouTube Marketing

Big Rapids iCrush 5k video

Big Rapids iCrush 5k video

iCrush 5K coming to Big Rapids on November 9, 2014

iCrush 5k video

Editing the Big Rapids iCrush 5k video.

Working on the Big Rapids iCrush 5k video.  Had the opportunity to work with a local business owners Denise and Nick from Different by Design and members of the Big Rapids High School Cross Country team.  In order to finish the Big Rapids iCrush 5k video we needed consent forms signed by those in this video.  At the writing of this blogpost we have consent forms from everyone but one that keeps forgetting to bring his.  Working with students we had to have their parents sign the forms.  Need everyone to sign or cannot use any since they are all in the shots.

Currently have the Big Rapids iCrush 5k video edited with two options.  However, of course the one with the member of the Big Rapids Cross Country team is my favorite.  Now we wait. Go to iCrush.org to sign up to walk or run the 5k.

DW Video is here to help to your Business, School, Organization and Non-Profits story.   Call Duane at 231-937-5420.



iCrush 5k GoPro Video

Using the GoPro with a three axis stabilizer to capture HD video for the Big Rapids iCrush 5k Video.

Doctor Singh Big Rapids iCrush 5k

Doctor Singh is the CEO and founder of Vital Checklist. The company putting on the Big Rapids iCrush 5k.

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