The Power of Buying Local


Back in the 1990’s video producer Duane Weed was one of nine that founded the Panhandle Chamber.

What does the The Power of Buying Local mean?  Buying and shopping close to home is more than a feel-good effort.  Does it mean it is worth paying more for local matters or does it?  I have read where twice the money stayed in the community when people purchased locally. The Power of Buying Local campaign can serve by alerting a community about what is unique within your local market.

In the mid nineties I helped start the Montcalm County Area Panhandle Chamber of Commerce.  Looking around my community I quickly realized there were over 300 businesses.  However, what you see in the downtown and on the main drag was only a small percentage of the actual economics that were going on within the area.  My guess is when people think of buying local they think of what they can see.  Not the repair shop off the beaten path or even in my case a media and video production company in the country.  The Power of Buying Local is ALL.  The men and women that make up these businesses pay taxes to the schools, support local organizations and volunteer their time. We need to support these people so they can continue to support us and the community.


The Band of Locals has a Blue Band program that supports the power of buying local.

Another example of an organization that was established to share the power of buying local is the Band of Locals in Big Rapids. The Band of Locals have on their website state, “With no expiration date, the Blue Bands allow you to receive discounted savings at participating businesses throughout Mecosta County.”

Here is a TV Spot we created for the Band of Locals.  Since producing this video the phone number has changed – we need to take care of this 🙂  (231) 796-2502 is the Band of Locals new phone number.



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broadcast mediaAt DW Video we are here to help tell your story on video.  Call today 231-937-5420.  Lets get started in promoting you to the community and have people buy local at your place.  Connect with Duane on Linkedin. 



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