Social Media and Website Content for your business is an ongoing adventure with your audience. In this article we share 18 creation ideas to engage your customers and prospects?
REPOSTING CONTENT – It is okay to repurpose content for social media by posting it a couple months down the road. Write fresh content in your post description to engage people on why they should watch the video or read the content you are sharing. Repurposing content helps you to reinforce the knowledge you have. Very important to be seen as the expert in your field.
SHARING IS CARING – the most important rule in my book is to share with a comment. Why? When you share something and add the comment it tells your followers why that post is important.
FAQ’s – In many businesses there are a number of frequently asked questions. You have a gold mine here. Take each question and provide a short video answering the question. Give examples of why.
BECOME THE EXPERT – You are the expert in your field. Providing posts and videos where you provide tips, helpful uses of your products and services engages the viewer without being a hard sell salesman.
UTILIZE THE PEOPLE AROUND YOU – It is important that you as the owner become very involved in your brand messaging. Also, utilize your staff, suppliers and others to help tell your story. The broker from a Real Estate Company for example may be the main spokesperson. Have the agents also provide content with tips and how to videos. Build up your team.
GOOGLE & SOCIAL REVIEWS – Utilize reviews as memes and short videos to help build confidence in who and what you are. Google My Business is one place to share content.
Search Engines feel off from consistent content
In closing, web and social media content is an ongoing process. Testimonials, Profiles on key members of your business, Tips and Tricks, Training and so much more are all part of the consistent content creation process you need to do.
Duane Weed is a Creative Content Producer. Have any questions, reach out and ask 231-250-9624.