Midland TV Commercial Video Production

DW Video and KJM Productions team up to provide Midland TV commercial video production services.  Kathy Murphy provides the creative spark.  Every project starts with an idea, then the script.  According to Duane, “Audio is 90% of a good video”.


When writing the script Kathy makes sure your commercial’s script times out to 30 seconds She tells a story using short sentences that grab your potential customer’s attention.  The audio should also tell the customer what you’re advertising even if the customer is in another room and can’t see the TV when your commercial airs.

Once Kathy has the vision, here is where Duane shines – taking her ideas and bringing them to life in video.  Matching video with key words in the script, telling the story visually.



“It is a pet peeve of mine,” Duane continues, “when the contact info is in the last 8 seconds of the commercial”.  For the red Landscaping spots their logo is in one corner and contact info in the other.  Almost the whole spot. Make it easy for the prospect to get your phone number or website address.  We want them to call you.

The Creative Team of Duane and Kathy provide Midland TV Commercial Video Production services.  In addition Kathy is an advertising agency.  She places the ads within the right networks to give you the best exposure.

Midland TV Commercial Video Production for Reder Landscaping.

Have camera will travel. Working on Midland TV Commercial Video Production for Reder Landscaping.


At DW Video & Multimedia, LLC we work with you in telling your story.  Contact Duane Today to set up your free one hour consultation…. we are here to help.



KJM Productions and DW Video produce series of landscaping videos

KJM Productions and DW Video produce series of landscaping videos for Midland’s Reder Landscaping.  The Landscaping videos are being used on Reder’s website.

“The vision of the home begins with the home owner.

The vision of the project begins with Reder Landscaping of Midland.”

These are the opening lines to one of the videos showcasing landscaping projects by Reder.

The concept, the writing and visual idea came from Kathy Murphy, KJM Productions.  We had captured numerous landscapes for a TV Commercial and Kathy had a vision to take it further.  Kathy is always looking out for her clients and seeing what else can be done to promote them.

After some talks with DW Video and owner Paul Reder, Kathy personalized the landscape videos, wrote scripts and we then edited them.  The first round was for a DVD that was given to the homeowners as a thank you for allowing us to capture their landscapes on video.  Kathy then did a rewrite and produce these for use on Reder’s website.  We did and wow!

KJM Productions and DW Video produce series of landscaping videos

www.rederlandscaping.com – utilizing videos produced by Kathy Murphy, shot and edited by Duane Weed.

Reder Landscaping website highlights 95% of the videos Kathy Murphy and Duane Weed produced.  These landscape videos add impact to the Reder message on their site.

Using the power of video allow Reder to show off there outstanding work.

Included in the mix of individual landscape projects are the TV Commercials Kathy wrote and produced.  Of course, DW Video did the editing.  According to Duane, “Audio is 90% of a good video.  Kathy makes my job easy.  Her concepts and creative flow allows me to edit these wonderful shots into a series of videos that mean business for Reder Landscaping.”

Reder Landscaping is a notch above the rest when it comes to visualizing their customers needs.  I love their business sense, their ability to transform ideas into reality.  This was taken from their website – “We don’t cut corners. We have the people, experience and dedication to do things right, and with an industry-leading five year warranty on hardscape workmanship, we have the strength, longevity and confidence to stand behind our work.”

The same is true in your message and marketing approach.  Give DW Video a call 231-937-5420.  No matter if it is a landscape video or promotional – have the Creative Team of KJM Productions and DW Video tell your story.

Buy Local Video Profiles

Buy local video profiles tell your story.  People like doing business with people they know and trust.  Put yourself out there – become a spokesperson for your business, company, school, non-profit.  Your customers want to know you. They want to do business with you. You have to tell your story to turn them from a prospect to a customer.  Digital Video is a cost-effective form of communication which allows you to demonstrate your product, service and benefits in ways that photos and text cannot. Allow people to get to know your name – an about me video and buy local video profile does just that… Video tells your story.  Contact Duane 231 937-5420 to tell your story.  Promoting Michigan businesses!


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