Video Marketing Secrets

Video Marketing Secrets

One of the greatest Video Marketing Secrets is Volume one, Volume Two etc. The more videos you make, the better.

Many times I have spoken on feeding the beast, the search engine beast.  Feed it with content.  Quality content that your prospects and customers need.  Content about how to use your services.  Like with me, how to use video and some video marketing secrets that will help your business grow.

Some more video marketing secrets include: New videos should be posted on a regular schedule. Why do this, it is simple, so that your customers will expect new content from you. Get them following you.  Teach them, train them and they will see you as the expert in your field.  This makes it easier to sell your products and services to them.

Video Marketing SecretsIn our blog about making a video blog I touched on:

1) Know Your Audience.
2) Add humor when possible.
3) Talk to the people, not at them.
4) Pay attention to audio.
5) Blogging is a series.  Part 1, Part 2, etc.
6) Good Composition and Framing.
7) Keep it as short as you can based on the content.
8) Share-Use the social media platform that works best for your business and SHARE!
9) Use Local Video Marketing Techniques to help your videos rank.
10) Call Duane at 231-937-5420 if you have questions or need DW Video to assist.

Video Marketing Secrets is Volume one, Volume Two, Volume three and so on.  Use your expertise and feed the search engine beast with content.  And fee your prospects with information to help them.

For all your video and media production needs, call me, Duane at 231-937-5420 (this line does not accept text messages). Here to help you succeed.  Remember to buy and shop locally!


Blogging-Landing Pages-SEO

Blogging-Landing Pages-SEO

Ready to help you with all your video and media needs –

Blogging-Landing Pages-SEO – Oh My!  Working your site, providing information to your customers and prospects is hard work.  Since April 1, 2014 I have been on a mission. A mission of learning, planning, adapting, modifying, all in an attempt to bring in more traffic to my site and increase my customer base.

My goal is to see what can be done on the organic side by creating the following: Blogging-Landing Pages-SEO .  If you remember from my 90 day challenge – one blog post a day for 90 days all aimed at increasing my rankings in the search engines in the market area I reach. Using WordPress tools to see what I can do on my own.

So many of us have this ideal, it is to expensive to pay someone, I will do it myself attitude… heck, I do.  However from April 1 to now here is a rough breakdown.  April 1 to July 1 estimate two hours per post.  NOTE:A few took 30 minutes while others were 1.5 to 2.5 hours to write.  180 hours.  From our SEO report we saw positive results and then embarked into still having a blog post everyday but also adding Landing pages per community and service we offer.  From July 1 to July 17 created five new landing pages estimate 1.5 hours each and 12 blog post averaging 1-1.5 hours each.  In addition to working the landing pages I re-edited eight videos so far targeting points in Michigan – about 12 hours.  SO, you want to do it yourself… great.  Be prepared for long hours after your regular day job is complete.

What we at DW Video are suggesting to our customers is this.  One, have us create your initial site and make sure the foundation is solid and friendly with google,  Then you begin blogging based on your keywords and target area.  Then in the meantime begin adding select Landing Pages for direct reach.  With WordPress we can give you the basic guidelines and show you how to begin.  Then you can take it from there.  DW Video is then in a standby mode to aid you if there are problems.  We are your team… ready to help.

To get started with a website you can manage call Duane at 231-937-5420 or fill out the below form and we will get back to you. We are here to help.

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Helpful Articles for the do it yourself Blogging-Landing Pages-SEO person:

Landing Pages by Location Based Keywords

Landing Page

Reviewed Google Analytics

90 Day Challenge

WordPress Blog and SEO

Google Analytics

90 day website-blog-SEO challenge

90 day website-blog-SEO challenge

In ninety days my site is two and three on page one with the keyword phrase video production big rapids

From April one to July one I did a 90 day website-blog-SEO challenge on my dwvideo site.  According to one of my clients and friends, Dr. Harpreet Singh references Simon Sinek’s Start with the Why of the Problem.  ‘Don’t tell someone what to do – tell them how to do it’ – that is my goal.    The purpose of my challenge was two fold: One is the share the data with you as I learned more and two, for us to feed the Google beast targeted keywords so our SEO grows.

What is the Google beast you ask?  The Google beast thrives on content.  It graves it, wants it, cannot live with it.  So, on your website you need to be Google friendly and feed the content beast.  For my challenge the focus was on feeding the beast through my Blog.  One blog post a day for ninety days.  BTW: Larry and I are still reviewing the data from the ninety days.  From the data we will have the good, bad and ugly.  I promise, this info will be posted as soon as we can.

Why did I start this challenge?  It all began when we changed our website.  We have a new look, feel and direction for the new site.  The problem at first, not a huge problem, was my old site was ranked and I did not want it showing up anymore.

Now back to the results of the challenge.  For one result (and there will be more) lets look at the phrase – video production big rapids.  We are listed two and three.  the second result is from one of my blogs.  The third result is from my landing page.  More on landing pages later.

The 90 day website-blog-SEO challenge is just the start.  Remember when mentioned before the Google beast thrives on content.  Another tip, it is always hungry.  This is what you have to continue to feed with content often.

Was curious that if the site was ranked for the keywords I wondered, “how were my images ranked?”  The images below are from page one, beginning from the top of the page.

image search google

Our images from the same video production big rapids ranked well on the first page.


Duane Weed is a video/media producer that creates videos, websites, web apps to help your business.  DW Video services all of Michigan with our focus on West-Central Michigan communities of Grand Haven, Greenville, Rockford, Grand Rapids, Cedar Springs, Big Rapids, Newaygo, Fremont, Lakeview, Reed City, Midland, Mt Pleasant and everything in-between.  Contact Duane at 231-937-5420.

In future posts we will cover:

target keyword post – video production big rapids

Non targeted key word post – GRIN

Site traffic – where the traffic is coming from

analytic results



find a community that needs my info.  Linkedin communities – for example – I need to comment on these post to grow my ranking.


WordPress Blogging tips


Using WordPress Blogging for SEO

WordPress Blogging tips help with SEO.  Title tags for your blog is something Google likes to see.  For this example we will use ‘WordPress Blogging tips’ as our title.   I read on the DIYThemes website, “Better to write for people, and then tweak your pages later for search engines”.   A good practice is to include your page title towards the top of the page. This is beneficial for your readers and search engines to draw them into your article.

Tagging your images is another way to make your photos friendly with Google.  Filename: WordPress-Blogging-tips.jpg,  Title: WordPress Blogging tips,   Alt Tag: WordPress-Blogging-tips.  Be careful not to over use your key words.  This is why I like WordPress SEO by Yoast.  It tells you when you have overused a keyword or phrase.

Linking your site to relevant websites using your keywords is another good practice.  The same goes for inbound links.  Linking to other pages  within your website with content related to your title tags.

Google is a beast – a beast that needs to be fed.  Feeding it with good, relevant content is your goal. This content beast has a high metabolism and just when you feed it – it wants more.  Use your key words – WordPress Blogging tips – is part of the fun and joy in working the system for results.

I am coming close to the end of what I have called my ’90 day challenge’.  For the past almost 90 days I have written one blog post a day, everyday since April 1.  Note this is not an April fools joke.  More on that exercise once I have the data.

Duane Weed is a video media producer at DW Video & Multimedia, LLC.  A production company that tells your story with video, websites and social media.  Contact Duane at 231-937-5420.

Related Content:

 Content Marketing

 WordPress Blogging for SEO



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