In yesterday’s blog we discussed some basic audio and video equipment to get you started in video blogging.
LIGHTING: With today’s cameras (even the cheap ones) are usually good enough under available lighting for YouTube. However, when you are setting up space to do your video blogging keep one thing in mind. Think like the viewer. Would you like to see a dark, low light image of person talking to you? It does not take much with the cameras of today to get a nice looking image. The same goes for using to much light. Test it. Read up on low cost lighting. A nice softbox will take care of most of your needs.
EDITING: I am not going to get in a Mac vs PC contest here. Both are excellent for video blogging. It comes down to your technical ability. I use Sony Vegas and LOVE it. However, I edit for a living and need the power Vegas provides me. Do some research. YouTube is full of how to tips for any software out there. Video Blogging is all about keeping it simple. For our upcoming video blog we are doing just that. However, because we are doing it in the studio I will use a three camera set up. One wide shot, one on the host and one on the guest. This may change as we move forward – adapt and modify is my slogan.
If you do not want to be on camera maybe producing a slideshow style production with images, screen capture and narration is the answer. Software like Camtasia for capturing your computer screen and editing is one choice. I believe you should be on-camera. You are the expert, people connect better when they can see you.
Here is a tip I picked up at Social Media Examiner “For YouTube, make sure your URL is the first line in the description of the video. This will make it easy for people to locate and visit your site.
What is a video blog? A video blog is a blog which uses video as the medium , think of it as a web television show. Vlog, as it is shorten to often combine embedded video (or a video link) with supporting text, images, and tags. YouTube is a popular place to host your Video Blog.
As mentioned YouTube is very populat place for video bloggers. They allow participants to produce their web videos and provide a great place to share their content and views. Often times the video blog is done with one camera. With our upcoming video blog we will be using tow or three cameras to record our program. More on this later.
A good article on producing a video blog is at WikiHow. In their article they cover these main topics: Think of a topic to make vlogs about. Get a Youtube account, and give your channel an attractive name. Make about ten or more REALLY GOOD videos. Post one of those videos to a related, well-known video as a video response. Keep being active – nobody is going be interested if you don’t post any videos for years. Edit your videos! This article is a good resource for the start-up. COMMERCIAL BREAK: Need video production help? Want to use our studio to shoot your video blog? Contact DW Video 231-937-5420. We are here to help. BACK TO THE ARTICLE.
A Video Blog can be fun. It can also provide a source of income. For example through your blog you are looked at as the expert. You can promote your book, a product, a service. NOTE: Do not make your video blog an advertisement. People will not watch, share and become engaged with you. Have your pitch be a soft sell approach. For example, ‘The following video is supported by DW Video & Multimedia, Michigan’s Video Production Resource”. Then continue on with your information.
In upcoming articles I will be providing more info on video blogs. You see I am in the process of setting up a YouTube Vblog for DW Video and promoting one of my faviorate topics. More on that later. Thank you. BTW, if you have something to share on your experience with video blogging, please share.