Produce your seminar videos and use YouTube as a platform to reach your audience.
Seminar Videos are one way you can share your expertise to prospects and customers. Lately we have been doing a lot of work in the health care area, however the concepts go to any business.
When we say seminar videos this can mean a number of things. One, you do not need to go out on a speaking tour and have DW Video capture all your seminars. Sidenote: Yes, we can do this if you are a keynote speaker. Second, The seminar videos can be done in your place of business or at our studio in Howard City. It is all about feeding the Google Beast, your prospects and customers with good quality information.
These videos do not need to be expensive and done with a high production budget. They need to be clean with excellent audio. Meaning, do not use the camera microphone, use a lav or overhead mics to capture the audio.
John Hopkins Medicine uses seminar videos to inform and educate. Creation Today uses seminar videos to provide information to their prospects as well. Dr. Harpreet Singh, a local doctor with a mission. Educated patients are informed patients.
It does not matter what you are selling. Think about video as a chapter in a book. You need many chapters per topic. So what am I saying? Take a seminar that may be a half hour in length and turn it into a series. For example I recently took a seminar by Dr. Singh and made twelve videos from the one seminar.
Why would I do that? Remember the google beast. It needs to be fed often. So having many videos from your site on a topic is better than one long video. Plus and very important, attention span.
Duane Weed, Video Producer for DW Video & Multimedia, LLC creates videos for businesses to share their story. Promotional, Instructional, Training, Testimonials, Video Profiles, Marketing and Brand Identity Videos. Contact Duane at 231-937-5420.
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