Internet Marketing Service can mean many things. It is the way of advertising your business on- line. Also known as content marketing, internet marketing is the process of promoting your business, brand, products and/or services on the worldwide web.
Internet marketing a broad term that can include video, content, emails, photography, blogs and more. The more in our case is also using broadcast media as part of your advertising. More on that later.
On-Line Content Creation
The key today is consistent content creation that puts your message out to your audience as often as possible. Some do posts daily, with what the special is that day. Others, pick a day or two and schedule content that educates and informs the prospect. It is not just about sell, sell, sell. It is about the Why. Why does your product help solve my problem. How else can I use it? These are all part of the branding process and understanding your costumer.
From Blogs to Posts
When using the web as your marketing tool, there are many factors. You are after content that the search engines like Google sees to show your websites relevance and the social media side of reaching your audience. Instagram, Facebook, Twitter, Google My Business are all part of the mix. Having a handle on consistent content is a job.
What kind of content works well with Internet Marketing Service
* Videos are engaging, entertaining, and they connect with the prospect. Consistent content helping your customer, for example create a series that covers many topics: 5 ways to use our product to save time and money. Top ten reasons our product works. These are hype style videos that work for a number of reasons. 1) You are sharing how to use your product. 2) Not selling but informing. Push out a video like this every week.
People want to know more about you and your business. In addition to the hype style videos, mix in Video Profiles of your staff. Have your audience get to know what is going on behind the scenes. People eat this up. Why, people like watching and knowing how something is done. From how the widget is made to how the fudge or beer is made. AND, who does it. We are making a connection here.
Instructional videos can impact your audience in many ways. Take the healthcare industry. There are a ton of articles on how to loose weight. If you are a doctor then having videos of you providing knowledge in an easy to understand way goes a long way in turning the prospect into a customer. Taking it a step further, having members of the nursing staff or your traditionalist produce videos on cooking tips and tips to help. This approach fills up your youtube channel with quality content it also provides information for your blog articles, social media posts and more.
Using LIVE video on Facebook, Instagram and YouTube is another good way to connect.
* Info Graphics, Memes are another great way to continue your marketing message. Infographics can be engaging, fun, educational and a wonderful way to visually present your information.
These can include: charts, graphs, pictures, and illustrations. More important these are easy to understand and visual. Here is a basic infographic.
Let’s not forget memes. Using imagery to engage in more often than not in a funny way. We have even used video memes to share content about DW Video. See video meme below.
*Blog Posts help with SEO. If you have not seen it yet. Videos, Infographics and content all come together in blog posts. A good rule of thumb is to write 300-600 words for each of your blogs. Focus on the main keyword message and educate.
Duane Weed is a content producer for DW Video. With a focus on promoting Michigan based companies he enjoys helping businesses from everywhere. Have a question or need assistance reach out by calling 231-250-9624.
Create your own Video Memes with quotes, helpful tips, information that your audience will engage with.