This is one of my favorite examples of the power of the video testimonials. Dr. Scharp from Big Rapids Dental has a wonderful practice and his patient Lisa, shares her experience.
[youtube_sc url=”http://youtu.be/u4BnwFJVkik” title=”big%20rapids%20dental” rel=”0″]
The key to a good testimonial is making and keeping it real. You can tell by listening to Lisa she was so happy with the work completed by Dr. Scharp and Big Rapids Dental. Within the video we shot b-roll to help in telling the story. Using our camera jib and doorway dolly to add variety to the shots.
Using the camera jib to get the video needed to tell Dr. Scharps story.
Here are some testimonial tips: 1) make it real, not scripted. These are best when they come from the heart. 2) Have the testimonial relate to one specific item. DFo not over do it with what you are trying to say. If need be, make more videos if there is more to be said, 3) When the testimonial is geared toward overcoming an objection . In this case, having all her teeth removed.
The Big Rapids Dental Video Testimonial is real, shares emotions, shows how to overcome an objection and in her voice you hear thanks. This is priceless.
For more information on video testimonials contact DW Video. We are here to help.