Design & Development

The first step, of course, is to define carefully the expectations and goals of the Interactive Media project. What’s it supposed to do and how? What reaction is it intended to solicit from the user, and what tactics are we going to employ to ensure that that happens? How can this project be a relationship-builder, and not just a give-away? How will the software be promoted, produced, packaged, and delivered, and how will we follow up to ensure the response we desire from the customer?

Once we know what we’re out to accomplish, we need to gather all the content - words, pictures, video, audio, forms and functions. We need to create an outline and flowchart of the project to be sure we stay on target, that it holds together, and that the information is presented logically - that the user’s experience will be a great one, and accomplish our objectives. We also need to be sure that we keep within the image of your organization; that the piece will be appropriate and fit in with the other marketing you do.

We will get creative with all these ingredients and come back to the table with proposals and prototypes, mostly on paper, but some more critical parts may be programmed to show you the behavior of the creation. As we move forward, review cycles and testing will continue as well to ensure that we’re on course. When everything is in place - design, graphics, words, pictures, navigation, special programming & information content - we’ll present a “beta test” version that will be your final review cycle before production.