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An Introduction to Interactive Media |
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Since 1984, Duane Weed has served a wide variety of clients with video and multimedia services. Over the years, DW Video & Multimedia, LLC has earned numerous awards from peers in the video industry, as well as glowing endorsements from both clients and audiences. In recent years, following the rapid advancements in both video and multimedia technology, Duane and his Creative Services Team have worked diligently to bring new and exciting capabilities to clients. Building on a foundation of traditional experience, the company now offers the very latest in Digital Video, DVD, CDROM, and Website Development - as well as production of all the collateral materials that you need to maximize the results of your marketing. Interactive Media is one of those new technologies. As Duane explains, "We take video programs, still images, Website pages and PowerPoint presentations, and turn them into highly effective interactive communication tools. More and more of the video programs we are producing today are being put on Interactive CD’s. This is an idea tool for salespeople who use their laptops for presentations, simply because it’s so easy to use and cost-effective to reproduce. "Using today’s technology, you can enjoy the benefits of Interactive Media while getting the benefits of synergy AND additional mileage from your current print and video Programs."
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How An Interactive Project Is Created: Our first step is to carefully outline the expectations and goals of the Interactive Media project. What’s it supposed to do and how? What reaction do we wish to solicit from the viewer? And what tactics are we going to employ to ensure that all this happens? How can this project be a real relationship-builder, not merely just a "throwaway?" How will the program be promoted, produced, packaged and delivered, and how will we structure follow up programs? Once we know what we’re out to accomplish, we gather all the content - words, pictures, video, audio, forms and functions. We create an outline and flow chart of the project to be sure we stay on target, and that the information is presented logically, so the user’s experience will be a great one. We also need to be sure that we retain the image of your organization, so that the Interactive project will be graphically appropriate and fit in with the other marketing you do. We then "get creative" and come back to you with a proposal. As we move forward, review cycles and testing will continue as well to ensure that we’re on course. When everything is in place - design, graphics, words, pictures, navigation, special programming & information content - we’ll present a "beta test" version that will be your final review cycle before production.
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Contact Duane today at 800 853-7379 / 231 937-5420 or duane@dwvideo.com for more information on how Interactive Media can benefit your business or organization. Ask for our FREE Interactive CD Demo.
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