"We’re using the Interactive CD’s in place of typical sales literature. We have found that video –moving images of our products in action –are more appealing to our customer than static sales literature. This also has cut the cost of printing the many various sales literature sheets. And that move alone saves us roughly $20,000 annually." 

 Ryan Kremsreiter, Marketing Graphics Manager of GinSan Industries

GinSan Industries is an acknowledged leader in self-service car wash technology. Headquartered in a 44,600 sq. ft. facility in Grand Rapids, Michigan, GinSan designs and manufactures a full line of self-serve car wash equipment. Their mission is to provide the self service owner/operator with quality, dependable, environmentally safe products, and provide the support of skilled professionals ready to assist the customer.

Recently, DW Video & Multimedia produced an interactive CD that highlighted their entire product line, as well as encapsulated a short corporate image video and a separate presentation entitled "Why Invest?" A short video clip (between 20 to 90 seconds in length) was produced for each product and authored into an easy-to-use product guide Interactive CD. Since the initial run of 1000 copies, a second batch of 1000 copies were subsequently duplicated by DW Video & Multimedia.

To get the background on this exciting use of today’s media, The Business Media Report recently interviewed Ryan Kremsreiter, Marketing Graphics Manager of GinSan Industries.

BUSINESS MEDIA REPORT: What were your goals for your Interactive CD project?

RYAN KREMSREITER: The goal was to offer our distributor a way to showcase all of the GinSan products in a convenient way to their prospects and customers. Cost, technology and the ability to keep sales materials updated were all taken into account with this project.

BMR: What was the most challenging aspect of this project for you and GinSan?

RYAN: The most challenging aspect was getting our sales team to agree on what they wanted! But this is typical for most big projects involving new marketing and sales communications tools and it was a relatively easy process to take everyone’s input, distill it down into common wants and needs, and go from there.

BMR: You had started working on an interactive CD yourself. What changed your mind to have DW Video & Multimedia step in and complete this project for you?

RYAN: In short, the feeling that we should let the experts do what they do best. We found we had other projects we had to accomplish in our business, and Duane Weed had the expertise in taking this project from beginning to finish, giving us time to focus on our business.

BMR: And did Duane’s company meet the project goals for you?

RYAN: Yes, definitely. Relying on Duane’s expertise, we were able to keep costs down while using the best of what technology has to offer. This has proved to be an effective way of keeping our sales materials updated while showing not just our literature, but also providing videos of our products in action!

BMR: How close was the interaction between your two companies?

RYAN: Duane and his crew were easy to work with. Many times, I was only able to give a hint as to what we thought we wanted, but Duane took the idea and ran with it, coming up with the best possible solutions to each challenge.

BMR: How are you using the Interactive CD’s? And why that format?

RYAN: We are using the Interactive CD’s in place of typical sales literature. We have found that video –moving images of our products in action –are more appealing to our customer than static sales literature. This also has cut the cost of printing the many various sales literature sheets. And that move alone saves us roughly $20,000 annually.

BMR: That’s pretty terrific savings! Could you explain this in more detail? What aren’t you printing now that the CD replaces?

RYAN: We found that customers typically want information on all aspects of our products which, in the past, meant creating and producing distinctive literature for every product. We still print some basic literature now, but these are only in special cases if clients or prospects require some additional information that isn’t covered in the Interactive CD.

BMR: You’re using the CD in conjunction with your printed "Investors Guide." Can you explain the package a potential customer would receive?

RYAN: We’re using the Interactive CD in conjunction with a printed "Investor’s Guide," which gives a simple breakdown of the costs involved in setting up a self-serve car wash facility, the average operating expenses and, of course, the profit potential. This gives us something to hand out to our customer where they can review immediately, and also gives them something to look further into when at the home or office.

BMR: The CD’s have been a big hit at your trade shows. Can you explain how that helps GinSan in your marketing efforts?

RYAN: This CD gives us one more unique way to showcase our knowledge as leaders in our industry. The Interactive CD’s have been seen as a new way to show our customer the products we offer; something our competition isn’t using.

If you’re interested in seeing how an Interactive CD presentation can be a cost-effective, memorable presentation of your company and your products or services, we’ll be happy to send you more information, including a sample Interactive CD program. Simply call us at 800 853-7379 - (231) 937-5420 or email duane@dwvideo.com

1-800-853-7379

"Relying on Duane’s expertise, we were able to keep costs down while using the best of what technology has to offer. This has proved to be an effective way of keeping our sales materials updated while showing not just our literature, but also providing videos of our products in action!"