In 2001, GinSan Industries had DW Video produce a series of 8 videos, one for each of their product lines. With the high cost of shipping and union set-up crews, GinSan stopped taking their Car Wash machines with them to trade shows. Instead, they use DVD! The DVD has a menu that has nine titles - one for each product line and the ninth for their "Ultimate Car Wash System" promotional video. (BTW - we produced that one as well!)

According to Ryan Kremsreiter, Marketing Services Manager for GinSan:

"We manufacture self-service carwash equipment, so it is important to be able to show our equipment in detail at trades around the U.S. With the versatility of DVD, it gave us the freedom to highlight the many benefits of our equipment withou the hassles of bringing the actual equipment. We will probably always use video of some sort to enhance our booth and give testimony to our excellence in the industry."

The DVD can be used to go from title to title or play a selected title over and over again. No more rewinding tapes. The beauty of DVD is that when a potential customer approaches them at a trade show with a question regarding their products, a quick click to the menu, then highlight the product in question, and the prospect is watching that video.