Having been in business for over 40 years,
Dar-V-Don Destinctive Cleaning Services keeps growing. They needed to get their information out to more Universities, Resorts and places that need their services, and breathe some new vitality into their marketing materials.

The Solution: The Creative Services Team took on the challenge. We developed a completely new corporate identity, including logo, letterhead, brochure, direct-mail campaign, and vehicle signage. To aid in sales and promotion, a 6-minute sales/promotional video was produced. This was written by Scriptwriter Steve Yankee, who also wrote the brochure copy. On-Location Videotaping by John Heitman and Produced/Edited by Duane Weed. The program was shot using the Sony DVCAM digital tape format and edited using our 'Video Action' Non-Linear Editing System.

(above) The Creative Services Team meets with Chris Thompson (front left) and Doug Thompson (front right) in a pre-production meeting to go over DAR-V-DON's print & video needs. Team members include (left) David McCord, Creative Director, Nathan Houghton, Graphic Designer, Duane Weed, Producer/Director, & Steve Yankee, Writer.

"Working with the Creative Team we were able to have a complete visual campaign produced from one source.... this made it easy for us. Our marketing image is consistent now. The bottom line is; we're getting results from the combined print/video package ... I highly recommend The Creative Team to others".